Empowering Your Business Growth
Innovative strategies for operational and financial success.
Welcome to the MSM Advisory website. At MSM Advisory, we accelerate the growth of emerging companies by crafting innovative operational, sales-marketing, and financial strategies. We believe that true business success comes from having both a visionary outlook and strong supporting operational fundamentals.
MSM Advisory applies KPI-based assessments against current operational results and develops modifications to maximize effective selling, grow top-line revenue, reduce time to market, and increase customer acquisition and brand loyalty. We evaluate revenue channels and suggest strategic alliances to further facilitate market penetration.
We provide the C-Suite resources required to carry out these strategies with you.
Your Mission is Our Mission . . . At MSM Advisory Inc, our mission is to empower emerging companies to achieve their full potential. We focus on creating personalized strategies that drive growth and sustainability in a competitive market. Our approach combines innovative thinking with practical execution. We believe that a strong operational foundation is essential for long-term success and we work in conjunction with our clients to build it.
Transformative, Participative, Accelerated Growth ~ Without Operational Stress
At MSM Advisory, we encourage ambitious expectations, focusing on long-term success rather than JUST one-time or isolated achievements. We help you challenge and then modify the revenue and exit strategies that guide the enterprise through a collaborative approach to KPI-driven operational management.
Through our innovative engagement structure, MSM Advisory becomes an integral part of our clients' business, indistinguishable yet not intrusive. We work alongside our clients to establish accelerated growth while serving as a stabilizing factor, assisting with scaling issues and providing the "on-call executive depth" needed for growth when required.
Business Planning: We assist you in developing a comprehensive operational and business plan. We define ambitious but achievable financial goals that will transform your brand and accelerate growth. MSM will assess your business cycle from marketing > sales > operations > fulfillment. We manage these goals with concrete action plans and define the tactics to make it all happen. MSM Advisory works closely with you, providing ongoing guidance throughout implementation.
Executive Management: Rarely does the company already possess the skill range needed to immediately implement the growth and revenue strategies they know they need. MSM Advisory supplements your executive bench in this critical process. We integrate with your management team to help them implement our solutions; maximizing operational flexibility while minimizing costs and complexity. Our network of high-quality, experienced professionals provides resources and key contacts from around the world, facilitating the cohesive on-call executive depth your company needs to grow.
Investment and Funding: MSM Advisory is experienced in helping our clients design organizational plans with the requirements of potential funding sources in mind. We develop validated, market-supported projections that resonate with the financial markets, funding sources, investors, and stakeholders. Our long-established relationships in the investment community are made available as appropriate, to further additional investment if required and to create an exit strategy for the business owner.
Revenue Analysis / Enhancement: MSM Advisory applies KPI-based assessments against current operational results and develops modifications that maximize effective selling, grow top-line revenue, reduce time to market, and increase customer acquisition and brand loyalty. We evaluate your revenue channels and suggest strategic alliances to further facilitate market penetration.
Sales Implementation: The primary challenge to revenue growth is designing a sustainably successful selling system. MSM Advisory creates effective ways of pivoting to significantly improved sales results immediately. We identify and remove performance barriers holding your company back and restructure the selling process to incorporate selling accelerators.
Market Penetration: Once you are positioned with a more effective selling system, it is imperative to use it to access the entire available market. MSM Advisory works with you to establish a realistic view of your brand's value to the global market and determine how expansive your potential market actually is. We evaluate your marketing channels’ performance and modify them in real-time.
Strategic Partnering: In addition to an enhanced selling process, Strategic Partnerships can help your company accelerate revenue, and market share. MSM Advisory helps you develop successful guidelines for identifying potential partners with complementary market interests that provides value to your brand and customers.
Brand Extension: Successful brands improve daily. MSM Advisory ensures that your brand is developed and communicated consistently, raising awareness for your company, driving sales revenue, and improving your business valuation.
Technology Solutions: MSM Advisory understands the technology issues that new and emerging companies face in a highly competitive global marketplace. We balance technological initiatives with strategic modeling, ensuring they are complementary and never exclusive.
Alex Petrilak - Managing Principal
Alex Petrilak has a diverse background in marketing, finance, and business and economic development, with experience in both the public and private sectors. In the financial services industry, Alex has worked at Merrill Lynch Capital Markets, Southmark Financial Corporation, and The Paragon Group, managing capital formation activities, institutional investor portfolios, and sales-marketing programs. As Marketing Director for Price Waterhouse, Alex designed and implemented practice development strategies and coordinated the rollout of the Middle Market Group (MMG) practice unit, addressing the strategic needs of new and emerging companies in the Southeastern United States.
As Managing Principal of MSM Advisory, Alex specializes in business development and accelerated sales-marketing strategies for MMG sector companies. Areas of concentration include professional services, real estate development, pharmaceuticals, e-commerce and internet technologies, intermodal transportation, franchises, domestic and international product representation, financial services, government funding, international trade logistics, and economic development.
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